Marketing Strategy

Overview: Marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. The benefits of the marketing strategy and plan is to enable the enterprise to define its market niche, positioning and implement the strategy to expand customer their customer base.

A marketing plan should cover these critical areas:

  • Assessment of business environment and research plan
  • Target market analysis
  • Competitor analysis
  • Promotion, Sales and Communications plan